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e-book

The Quest for Global Dominance - Transforming Global Presence into Global Competitive Advantage (Cód: 9311255)

Govindarajan, Vijay; Gupta, Anil K.; Haiyan Wang

Wiley (Digital)

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The Quest for Global Dominance - Transforming Global Presence into Global Competitive Advantage

R$49,64

Descrição

Anil K. Gupta, Vijay Govindarajan, and Haiyan Wang are among the most distinguished experts in the field of globalization. In The Quest for Global Dominance they present the lessons from their twenty-year study of over two hundred corporations. They argue that, in order for a company to create and maintain its position as a globally dominant player, executives must ensure that their company leads its industry in the following four essential tasks: Identifying market opportunities worldwide and pursuing them by establishing the necessary presence in all key markets Converting global presence into global competitive advantage by identifying and developing the opportunities for value creation that global presence offers Cultivating a global mindset by viewing cultural and geographic diversity as an opportunity, not just a challenge Leveraging the rise of emerging markets especially China and India to transform the company's growth prospects, global cost structure, and pace of innovation

Características

Peso 0.00 Kg
Produto sob encomenda Sim
Marca Wiley (Digital)
Idioma 337
Acabamento e-book
Territorialidade Internacional
Formato Livro Digital Epub
Gratuito Não
Proteção Drm Sim
Início da Venda 05/01/2016
Código do Formato Epub
Cód. Barras 9781119097457
Número da edição 2
Ano da Publicação 115
AutorGovindarajan, Vijay; Gupta, Anil K.; Haiyan Wang