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e-book

The Road to Luxury - The Evolution, Markets, and Strategies of Luxury Brand Management (Cód: 9311342)

Ashok Som; Christian Blanckaert

Wiley (Digital)

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The Road to Luxury - The Evolution, Markets, and Strategies of Luxury Brand Management

R$70,14

Descrição

A thorough, comprehensive guide to the luxury goods industry for executives, entrepreneurs, and students interested to know about the luxury business As key new luxury markets like Asia, Latin America and Africa continue to expand, The Road to Luxury: The Evolution, Markets and Strategies of Luxury Brand Management gives professionals interested in the industry a holistic understanding of luxury market dynamics around the world using stories, experiences, relevant data and statistics on current market trends. For investors, the book offers valuable insight on where the industry is headed. For industry insiders and executives, it presents valuable data with which to craft successful business strategies. The definitive insider's guide to the luxury sector by leading figures in the field  Includes rigorous academic data, including information on the business attractiveness and appropriateness of various country markets  Examines strategies and success factors of key players, and insight into the systems and operations, retail, distribution and e-commerce, emerging markets and emerging brands, as well as management styles For professionals in the luxury industry, as well as those studying it or investing in it, The Road to Luxury presents a complete and information-packed resource covering virtually every aspect of this growing sector.

Características

Peso 0.00 Kg
Produto sob encomenda Sim
Marca Wiley (Digital)
Número de Páginas 432 (aproximado)
Idioma 337
Acabamento e-book
Territorialidade Internacional
Formato Livro Digital Epub
Gratuito Não
Proteção Drm Sim
Início da Venda 03/03/2016
Código do Formato Epub
Cód. Barras 9780470830055
Número da edição 1
Ano da Publicação 2015
AutorAshok Som; Christian Blanckaert