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The Social Organization - How To Use Social Media To Tap The Collective Genius Of Your Customers And Employees (Cód: 9187462)

Bradley,Anthony J.

Harvard Business Review Press

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The Social Organization - How To Use Social Media To Tap The Collective Genius Of Your Customers And Employees

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Descrição

As a leader, it's your job to extract maximum talent, energy, knowledge, and innovation from your customers and employees. But how?
In 'The Social Organization,' two of Gartner's lead analysts strongly advocate exploiting social technology. The authors share insights from their study of successes and failures at more than four hundred organizations that have used social technologies to foster--and capitalize on--customers' and employees' collective efforts.
But the new social technology landscape isn't about the technology. It's about building communities, fostering new ways of collaborating, and guiding these efforts to achieve a purpose. To that end, the authors identify the core disciplines managers must master to translate community collaboration into otherwise impossible results:
- Vision defining a compelling vision of progress toward a highly collaborative organization.
- Strategy taking community collaboration from risky and random success to measurable business value.
- Purpose rallying people around a clear purpose, not just providing technology.
- Launch creating a collaborative environment and gaining adoption.
- Guide participating in and influencing communities without stifling collaboration.
- Adapt responding creatively to change in order to better support community collaboration.
'The Social Organization' highlights the benefits and challenges of using social technology to tap the power of people, revealing what managers must do to make collaboration a source of enduring competitive advantage.

Características

Produto sob encomenda Não
Marca Harvard Business Review Press
Cód. Barras 9781422172360
Altura 23.62 cm
I.S.B.N. 9781422172360
Profundidade 2.54 cm
Referência 9781422172360
Acabamento Capa dura
Ano da edição 2011
Idioma Inglês
Número de Páginas 252
Peso 0.48 Kg
Largura 16.26 cm
AutorBradley,Anthony J.

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