Artboard 33Artboard 16Artboard 18Artboard 13Artboard 42Artboard 21Artboard 4Artboard 5Artboard 45Artboard 22Artboard 7Artboard 42Artboard 23Artboard 12Artboard 28Artboard 17?Artboard 28Artboard 43Artboard 49Artboard 47Artboard 15Artboard 32Artboard 6Artboard 22Artboard 5Artboard 25Artboard 1Artboard 42Artboard 11Artboard 41Artboard 11Artboard 23Artboard 10Artboard 4Artboard 9Artboard 6Artboard 8Artboard 7Artboard 3Artboard 12Artboard 25Artboard 34Artboard 43Artboard 44Artboard 16Artboard 24Artboard 13Artboard 5Artboard 24Artboard 31Artboard 1Artboard 12Artboard 27Artboard 30Artboard 36Artboard 44Artboard 9Artboard 17Artboard 6Artboard 27Artboard 30Artboard 29Artboard 26Artboard 2Artboard 20Artboard 35Artboard 15Artboard 14Artboard 50Artboard 26Artboard 14Artboard 40Artboard 21Artboard 10Artboard 37Artboard 46Artboard 33Artboard 8
e-book

The Soul of the Corporation: How to Manage the Identity of Your Company, Adobe Reader (Cód: 2893071)

Kimberly,John; Bouchikhi,Hamid

WHARTON SCHOOL PUBLISHING

Ooops! Este produto não está mais a venda.
Mas não se preocupe, temos uma versão atualizada para você.

Ooopss! Este produto está fora de linha, mas temos outras opções para você.
Veja nossas sugestões abaixo!

R$ 70,69

em até 2x de R$ 35,35 sem juros

Total:

Em até 1x sem juros de


Crédito:
Boleto:
Cartão Saraiva:

Total:

Em até 2x sem juros de


The Soul of the Corporation: How to Manage the Identity of Your Company, Adobe Reader

R$70,69

Descrição

Understand, Control, and Leverage Your Company’s #1 Asset: Its Unique Identity   We live in a new Age of Identity, in which your employees, customers, investors, and
other stakeholders care about who you really are. More than ever, your company’s identity will shape the results it can achieve. The Soul of the Corporation will help you clearly understand your company’s identity, and then take control of it and leverage
it for long-term adaptation and success.   Drawing on real-life stories from the world’s most prominent companies, the authors show how identity can be an extraordinarily valuable asset—and how, if not properly managed, it can become a huge liability. Discover how your firm’s identity is related to—and different from—its organizational culture, brand positioning, and reputation. Learn how to diagnose and manage the often unconscious shared beliefs that constitute your company’s soul…how to face the enormous identity challenges that arise in mergers, alliances, spin-offs, and the creation of new brands…and above all, how to lead and inspire in this new Age of Identity.   • Master your company’s “I*Dimension” New tools for leveraging identity for competitive advantage   • Manage the tensions that shape your company’s identity Convergent vs. divergent, internal vs. external, designed vs. emergent, sameness vs. uniqueness   • Overcome the dark, dysfunctional side of identity Minimize narcissism, conflict, drift, and fragmentation   • Protect what’s precious, change what needs to change Managing identity through M&As, spin-offs, alliances, and unrelenting change  

Características

Peso 0.00 Kg
Produto sob encomenda Não
Marca WHARTON SCHOOL PUBLISHING
Idioma 337
Acabamento e-book
Territorialidade Internacional
Formato Livro Digital Pdf
Gratuito Não
Proteção Drm Sim
Tamanho do Arquivo 2463
Início da Venda 22/11/2012
Código do Formato Pdf
Cód. Barras 9780132365109
Ano da edição 82007
AutorKimberly,John; Bouchikhi,Hamid