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The Tasti D-Lite Way (Cód: 9379304)

Amos,James; Bj Emerson

Mcgraw-Hill

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Descrição

“The Tasti D-Lite Way is an example of how to turn the advent of social media into understandable, actionable strategies. Digest its rich content and you will find loyal customers lining up!”
?Jon Luther, Chairman of Dunkin’ Brands (Dunkin’ Donuts, Baskin Robbins) and Chairman of Arby’s Inc.

“If you want to build a useable social media strategy in your company, this book is for you. It starts with a great brand, a savvy businessman who has built businesses before, and an information technology guru who is able to translate customer experiences into a strategy in a step-by-step approach. Read and enjoy the stories.”
?Ken Walker, Chairman and CEO, Driven Brands, Inc. (Meineke, Maaco)

“If you’re facing stiff competition and truly want to understand the future of customer engagement innovation, then this book is for you.”
?Steve Caldeira, President & CEO, International Franchise Association

“Planet Tasti gets it: They know they aren’t in the business of merely selling healthier frozen treats and smoothies–they’re in the business of serving people. With the advent of social media, connecting with people will be table-stakes going forward. If you don’t know what that means, read this book.”
?Jenny Dervin, VP Corporate Communications, JetBlue Airways Corp.

“Finally, a great social media marketing book from a brand’s perspective. Jim and BJ have written an excellent, must-read story of triumph of a smaller business thanks to social media. Two likeable thumbs up!”
?Dave Kerpen, New York Times bestselling author of Likeable Social Media and Likeable Business

“The Tasti D-Lite story offers valuable lessons for any business in the industry?whether it’s selling frozen desserts or computers. . . . It’s about creating enhanced experiences in an increasingly competitive economy. The authors get it, and so will you.”
?Carmine Gallo, author of The Apple Experience and The Power of foursquare

About the Book:

One of the sweetest success stories of our time, the meteoric rise of Tasti D-Lite is almost legendary among business leaders and marketing directors. The company’s uncanny grasp on the latest social media has helped it build a franchise as unique and irresistible as its lower-calorie desserts, with millions of devoted Tasti D-Lite customers from around the world. Now, in The Tasti D-Lite Way, industry pioneers James Amos and BJ Emerson reveal their best-kept secrets:

“Tasti”-tested strategies for building a brand and growing a franchise
Social media tips for creating content your customers will love
Proven techniques for targeting Baby Boomers, Generation X, and Millennials
Surefire ways to stay competitive in a media-driven marketplace
New online tools for engaging customers and opening communications
Anecdotal stories that promote awareness, transparency, and loyalty

Características

Produto sob encomenda Sim
Marca Mcgraw-Hill
Cód. Barras 9780071799379
Altura 22.86 cm
I.S.B.N. 9780071799379
Profundidade 2.54 cm
Acabamento Capa dura
Ano da edição 2012
Idioma Inglês
País de Origem Estados Unidos
Número de Páginas 226
Peso 0.52 Kg
Largura 15.49 cm
AutorAmos,James; Bj Emerson