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Trust Me, PR Is Dead (Cód: 9541080)

Phillips, Robert

Random House UK EBook (Livros Digitais)

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Trust Me, PR Is Dead

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Descrição

Robert Phillips spent twenty-five years at the top of the Public Relations industry, travelling the world to speak alongside Prime Ministers and CEOs (in between presenting naked in Finnish boardrooms saunas and trying to bring an end to the British monarchy).But then he quit his job as CEO EMEA of Edelman - the world'apos;s largest PR firm - for one simple reason: he no longer believed in what he was doing.Messages can no longer be managed. The age of 'apos;spin'apos; is over.In this age of activism and individual empowerment, power is shifting from state to citizen; employer to employee; corporation to citizen-consumer. From media to publishing, law to diplomacy, and internal communications to leadership itself, traditional industries are facing a near inevitable demise.How can the PR industry be so seemingly unaware that it is experiencing its own death throes? And if everything is dead, what comes next?Using nearly 200 anecdotes, interviews, and case studies (including companies like Unilever, John Lewis Partnership, and Patagonia), Robert Phillips answers these questions and proposes a new model of leadership and accountability across business and politics.

Características

Peso 0.00 Kg
Produto sob encomenda Sim
Marca Random House UK EBook (Livros Digitais)
Número de Páginas 336 (aproximado)
Idioma 337
Acabamento e-book
Territorialidade Internacional
Formato Livro Digital Epub
Gratuito Não
Proteção Drm Sim
Tamanho do Arquivo 1012
Início da Venda 26/01/2015
Código do Formato Epub
Cód. Barras 9781783520855
Ano da Publicação 115
AutorPhillips, Robert