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e-book

Twentieth Century Limited - Industrial Design In America 1925-1939 (Cód: 8093584)

Meikle,Jeffrey

TEMPLE UNIVERSITY PRESS

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Twentieth Century Limited - Industrial Design In America 1925-1939

R$110,44

Descrição

In the late 1920'apos;s 'quot;streamlined'quot; became the term businessmen used to describe new models that were easier to produce as well as those that met with less sales resistance than older products. Illustrating this concept with streamlined objects from soup cans to the Chrysler building, Jeffrey Meikle'apos;s classic book, Twentieth Century Limited, celebrates the birth of the industrial design profession from 1925-1939. This second edition includes a new preface and improved photographic reproduction.



Commercial artists who answered the call of business -- Walter Dorwin Teague, Norman Bel Geddes, Henry Dreyfuss, and Raymond Loewy the best known among them -- were pioneers who envisioned a coherent machine-age environment in which life would be clean, efficient, and harmonious. Working with new materials -- chrome, stainless steel, Bakelite plastic -- they created a streamlined expressionist style which reflected the desire of the Depression-era public for a frictionless, static society.



Appliances such as Loewy'apos;s Coldspot refrigerator 'quot;set a new standard'quot; (according to the advertisements), and its usefulness extended to the way it improved the middle-class consumer'apos;s taste for sleek new products.



Profusely illustrated with 150 photographs, Twentieth Century Limited pays tribute to the industrial designers and the way they transformed American culture; a generation after its initial publication, this book remains the best introduction to the subject. The new edition will fascinate anyone interested in art, architecture, technology, and American culture of the 1930'apos;s.

Características

Peso 0.00 Kg
Produto sob encomenda Não
Marca TEMPLE UNIVERSITY PRESS
Número de Páginas 250 (aproximado)
Idioma 337
Acabamento e-book
Territorialidade Internacional
Formato Livro Digital Pdf
Gratuito Não
Proteção Drm Sim
Tamanho do Arquivo 26148
Início da Venda 04/06/2010
Código do Formato Pdf
Cód. Barras 9781439904718
Ano da Publicação 110
AutorMeikle,Jeffrey