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e-book

U.S. Media and Elections in Flux - Dynamics and Strategies (Cód: 9490457)

David A. Jones

Taylor & Francis Ltd (Livros Digitais)

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U.S. Media and Elections in Flux - Dynamics and Strategies

R$134,85

Descrição

Paid, earned, and social media are all crucial elements of modern electioneering, yet there is a scarcity of supplementary texts for campaigns and election courses that cover all types of media. Equally, media and politics courses cover election-related topics, yet there are few books that cover these subjects comprehensively.

This brief and accessible book bridges the gap by discussing media in the context of U.S elections. David A. Jones divides the book into two parts, with the first analyzing the wide array of media outlets citizens use to inform themselves during elections. Jones covers traditional, mainstream news media and opinion/entertainment-based media, as well as new media outlets such as talk shows, blogs, and late-night comedy programs. The second half of the book assesses how campaigns and candidates have adapted to the changing media environment. These chapters focus on earned media strategies, paid media strategies, and social media strategies.

Written in a concise and accessible style while including recent scholarly research, the book will appeal to students with its combination of academic rigor and readability. U.S. Media and Elections in Flux will be a useful supplementary textbook for courses on campaigns and elections, media and politics, and American introductory politics.

Características

Peso 0.00 Kg
Produto sob encomenda Sim
Marca Taylor & Francis Ltd (Livros Digitais)
Número de Páginas 124 (aproximado)
Idioma 337
Acabamento e-book
Territorialidade Internacional
Formato Livro Digital Epub
Gratuito Não
Proteção Drm Sim
Tamanho do Arquivo 1453
Início da Venda 26/02/2016
Código do Formato Epub
Cód. Barras 9781317679271
Ano da Publicação 116
AutorDavid A. Jones