Artboard 33 Artboard 16 Artboard 18 Artboard 15 Artboard 21 Artboard 1 Artboard 2 Artboard 5 Artboard 45 Artboard 45 Artboard 22 Artboard 9 Artboard 23 Artboard 17? Artboard 28 Artboard 43 Artboard 49 Artboard 47 Artboard 38 Artboard 32 Artboard 8 Artboard 22 Artboard 5 Artboard 25 Artboard 1 Artboard 42 Artboard 11 Artboard 41 Artboard 13 Artboard 23 Artboard 10 Artboard 4 Artboard 9 Artboard 20 Artboard 6 Artboard 11 Artboard 7 Artboard 3 Artboard 3 Artboard 12 Artboard 25 Artboard 34 Artboard 39 Artboard 24 Artboard 13 Artboard 19 Artboard 7 Artboard 24 Artboard 31 Artboard 4 Artboard 14 Artboard 27 Artboard 30 Artboard 36 Artboard 44 Artboard 12 Artboard 17 Artboard 17 Artboard 6 Artboard 27 Artboard 19 Artboard 30 Artboard 29 Artboard 29 Artboard 26 Artboard 18 Artboard 2 Artboard 20 Artboard 35 Artboard 15 Artboard 14 Artboard 48 Artboard 50 Artboard 26 Artboard 16 Artboard 40 Artboard 21 Artboard 29 Artboard 10 Artboard 37 Artboard 3 Artboard 3 Artboard 46 Artboard 8

Winning The Story Wars - Why Those Who Tell-And Live-The Best Stories Will Rule The Future (Cód: 9164889)

Sachs,Jonah

Harvard Business Review Press

Ooopss! Este produto está temporariamente indisponível.
Mas não se preocupe, nós avisamos quando ele chegar.

Ooops! Este produto não está mais a venda.
Mas não se preocupe, temos uma versão atualizada para você.

Ooopss! Este produto está fora de linha, mas temos outras opções para você.
Veja nossas sugestões abaixo!

R$ 116,20 em até 3x de R$ 38,73 sem juros
Cartão Saraiva R$ 110,39 (-5%) em até 1x no cartão ou em até 5x de R$ 23,24 sem juros

Crédito:
Boleto:
Cartão Saraiva:

Total: R$0,00

Em até 3x sem juros de R$ 0,00


Winning The Story Wars - Why Those Who Tell-And Live-The Best Stories Will Rule The Future

R$116,20

Descrição

Trying to get your message heard? Build an iconic brand?
Welcome to the battlefield.
The story wars are all around us. They are the struggle to be heard in a world of media noise and clamor. Today, most brand messages and mass appeals for causes are drowned out before they even reach us. But a few consistently break through the din, using the only tool that has ever moved minds and changed behavior--great stories.
With insights from mythology, advertising history, evolutionary biology, and psychology, viral storyteller and advertising expert Jonah Sachs takes readers into a fascinating world of seemingly insurmountable challenges and enormous opportunity. You'll discover how:
- Social media tools are driving a return to the oral tradition, in which stories that matter rise above the fray
- Marketers have become today's mythmakers, providing society with explanation, meaning, and ritual
- Memorable stories based on timeless themes build legions of eager evangelists
- Marketers and audiences can work together to create deeper meaning and stronger partnerships in building a better world
- Brands like Old Spice, 'The Story of Stuff,' Nike, the Tea Party, and Occupy Wall Street created and sustained massive viral buzz
'Winning the Story Wars' is a call to arms for business communicators to cast aside broken traditions and join a revolution to build the iconic brands of the future. It puts marketers in the role of heroes with a chance to transform not just their craft but the enterprises they represent. After all, success in the story wars doesn't come just from telling great stories, but from learning to live them.

Características

Produto sob encomenda Não
Marca Harvard Business Review Press
Cód. Barras 9781422143568
Altura 23.37 cm
I.S.B.N. 9781422143568
Profundidade 3.05 cm
Referência 9781422143568
Acabamento Capa dura
Ano da edição 2012
Idioma Inglês
Número de Páginas 264
Peso 0.57 Kg
Largura 15.24 cm
AutorSachs,Jonah