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e-book

World of Workcraft - Rediscovering Motivation and Engagement in the Digital Workplace (Cód: 9519960)

Dale Roberts

Taylor & Francis Ltd (Livros Digitais)

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World of Workcraft - Rediscovering Motivation and Engagement in the Digital Workplace

R$146,90

Descrição

Research demonstrated some years ago that there is a strong positive correlation between 'play', 'fun' and organisational performance. More recently, organisations have started to wrestle with the idea of how to engage the skills and motivation of the video game generation; as customers and as employees. The practical application of gamification is part of the disruptive innovation that offers businesses radical new ways of working, learning and performing. In a nutshell, gamification is the concept of applying engaging elements of game theory to non-game applications. An example would be to create a game to learn something new for work. Companies need to embrace the idea of blending games with work. And in order for that to happen, gamification must have a basic knowledge base and skill set, as well as both theory and practical application of its core principles. Dale Roberts's World of Workcraft provides the context and background to the need for and potential benefit of gamification as a means of turning a traditional corporate culture and structure into a dynamic community. He also provides guidance on how to (and how not to) introduce these concepts successfully.

Características

Peso 0.00 Kg
Produto sob encomenda Sim
Marca Taylor & Francis Ltd (Livros Digitais)
Número de Páginas 178 (aproximado)
Idioma 337
Acabamento e-book
Territorialidade Internacional
Formato Livro Digital Epub
Gratuito Não
Proteção Drm Sim
Tamanho do Arquivo 3646
Início da Venda 03/03/2016
Código do Formato Epub
Cód. Barras 9781134785001
Ano da Publicação 116
AutorDale Roberts